Not sure how to take care of your flowers once they arrive at your business? Don’t worry! You don’t need a green thumb to make Rosaholics flowers live a long life! Follow our easy tips, and you’ll be on your way to longer-lasting flowers that continue to impress customers and keep them coming back to your business.

Tip #1 – Track your delivery.

We use well-known shipping partners to handle the delivery process, and you’ll have a tracking number that allows you to know when the flowers are due to arrive at your business. We highly recommend having someone present when the flowers are delivered so that they aren’t left outside! Dramatic temperature changes can certainly affect the quality of fresh-cut flowers.

If it looks like the delivery may take place when your business is closed, send someone over to bring the flowers safely indoors as soon as they arrive. Likewise, if it looks like the delivery may take place when you’re swamped with customers, be sure to have a gameplan in place so that things don’t get hectic. For example, have an extra employee on shift who can bring the flowers indoors and organize them in a safe location, rather than trying to juggle customers and a big shipment of flowers at the same time.

Tip #2 – Cut the stems correctly.

Most people know that trimming the stems can help revitalize fresh-cut roses, but do you know how much to cut off? We recommend trimming the stems about 1/2 inch from the bottom at a 45-degree angle. Then, hydrate the roses for 20 minutes by setting them in a shallow bucket of fresh, cool water.

Of course, your business decor plan may require that you cut the stems down further – especially if the roses are being displayed individually in a small vase placed on each table. In that case, it’s perfectly acceptable to cut the stems down further. Just try and cut them down a little at a time so you don’t cut too much all at once.

Tip #3  – Refresh vase water often.

It’s natural for vase water to become discolored or murky over time. If left too long, vase water can even become stinky and have a gross appearance – something that you don’t want guests or employees to experience at your business! We recommend changing the vase water frequently – every 2 days is best.

Tip #4 – Remove dead or diseased foliage.

Fresh-cut flowers are vulnerable to a variety of common pests and foliage diseases – even when they are grown and cultivated in the most pristine soil conditions, as Rosaholics flowers are. If you notice browning or speckling on leaves and/or exterior petals, simply pluck them off to stop the spread. It’s best to make a routine of checking the cut flowers at your business for signs of disease every time you change the water.

Tip #5 – Location, location, location!

Fresh flower displays can be a striking addition to any business location. But there are a few things to keep in mind when you’re planning flower décor for your business. For example, excess heat and light can make fresh-cut flowers age more quickly and lead to a dried-up appearance. Keep your bouquet at cool room temperature, out of direct sunlight, and away from heater vents.

If large windows and natural sunlight are a big part of the ambiance at your business, then consider displaying individual roses in shallow vases. These types of displays make it easier to rotate and swap out flowers as they age.

Tip #6 – Handle with care.

When you’re running a business, it’s tempting to rush through tasks at the speed of light. After all, there’s so much to get done! Nonetheless, it’s best to take your time when working with fresh-cut flowers. Even the strongest, most robust roses can be fragile if handled incorrectly.

We recommend gentle handling when first setting up a flower display for your business. Never grab flowers by the petals when arranging your bouquet. Instead, grab flowers by the stem, which is a more supportive structure that can withstand some gentle pressure. If the stems are kept long, it’s better to grasp at the top of the stem near the bloom rather than at the cut end to avoid unnecessary whiplash.

When you care for your flowers correctly, you can actually prolong their lifespan and enjoy them for longer! Not only does this cut down on the amount of work you do in decorating your business, but it also reduces decorating expenses overall.

March 28, 2023 — Juan Torres